STRATEGIST SOLVING COMPLEX & CRITICAL BRAND CHALLENGES
A board level strategist for Fortune 500s, startups and non-profits, Faisal delivers high performance brand and marketing strategies that help organisations scale and speed up.
A specialist in developing positioning and communication strategies that perform in complex and critical environments, he has over a decade of experience leading large-scale engagements in over 15 countries around the world.
His clients include Royal Dutch Shell, Samsung, Anglo American, ABB Formula E Racing, Al Jazeera Media Network, Turkish Airlines, Addiko, Orange France-Telecom, and Mubadala, the sovereign wealth fund of the UAE.
Before founding his own practice, he was the Senior Director of Strategy and Innovation in the London office of Prophet, a global growth consultancy. Along with the Chief Creative Officer, Faisal also founded Prophet’s Innovation and Concepting practice, a multi-disciplinary unit tasked with developing new creative problem solving techniques, approaches and skill-sets both for clients and for the firm.
Providing a global perspective on brand building, he has co-written papers on positioning strategy with David Aaker and has been quoted in the BBC, Marketing Magazine and American Marketplace, among others.
In the fall of 2018 and with support from senior stakeholders at Prophet, Faisal finally scratched the itch and started up his own brand and public affairs consultancy. His ambition is to blend metrics, message and media to give brands the ideas and evidence needed to transform their business.