Some nice words


“Brand strategy is a complex and often daunting task which requires a rare mix of skills, knowledge, and intuition. I worked with Faisal and his team for more than three years, leveraging the power of our brand to unlock a new phase of growth for Al Jazeera’s portfolio of channels, products, and services. From the world-class research based brand strategy which brought an evidence-based approach to decision making, to the strategic positioning which pinpointed the heart and soul of the Al Jazeera brand, Faisal helped to build the infrastructure for clear policy decisions on content, communications and new product branding. Faisal worked diligently with the Al Jazeera team with spot-on strategic and creative skills to bring stakeholders into alignment on complex brand issues, which in a large organization, is essential to the success of any new brand strategy. I have no hesitation in recommending him and you can feel free to contact me as needed.”

SATNAM MATHARU, Director, Brand, Marketing, and Communications

Al Jazeera Media Network


“It has been an absolute pleasure working with Faisal. His brand knowledge, insight and expertise were unapparelled in the business and a huge advantage to our business. He successfully pinpointed the critical brand challenges and unlocked our key strengths, framing them in a differentiated way. Not only this, but he creatively communicated the positioning in a manner that helped us stand out. Without a doubt, I confidently recommend him for any further projects or contracts with other companies and I also look forward to working again with him again.”

ALASDAIR RUSSELL, Media & Business Development Director

ABB Formula E Operations Ltd


"Faisal distilled our hour-long pitch into 6 simple, powerful a matter of days. His ability to quickly grasp the business fundamentals, the spirit and vision of an organization and the unspoken words of its stakeholders is phenomenal. As a serial entrepreneur, I have never seen anyone translate a start-up's value proposition so succinctly. I think his people skills, attention to detail and team working combined with that amazingly creative brain will help many more start-ups put their best foot forward.”

Jeh Kazimi, Founder and CEO